原標題(ti)：全力推進大(da)景區(qu)改革建(jian)設 打造“如(ru)意(yi)甘(gan)肅”文化旅游(you)新高(gao)地

　　甘(gan)肅省大景區改革建設工作成效顯(xian)著

　　臨(lin)夏黃河三(san)峽大(da)景區——炳靈寺世界文化遺(yi)產旅游區。

　　張掖丹(dan)霞大景區。

　　官鵝溝大景區。

　　敦煌大景區——鳴(ming)沙山·月牙泉景區東(dong)入口。

　　2014年，為實現以(yi)(yi)大(da)(da)景(jing)(jing)區(qu)建設為載體，強化旅(lv)游(you)(you)與文(wen)化等(deng)產業融合(he)，推動(dong)(dong)旅(lv)游(you)(you)資(zi)源由多頭管(guan)理(li)(li)、粗放開發(fa)(fa)向(xiang)統(tong)籌(chou)整合(he)、集約開發(fa)(fa)轉變，省委(wei)、省政府出臺了(le)《關于促進旅(lv)游(you)(you)業改(gai)革發(fa)(fa)展的(de)(de)意(yi)見》，提出要立(li)足全(quan)(quan)省厚重豐富的(de)(de)文(wen)化旅(lv)游(you)(you)資(zi)源，以(yi)(yi)規劃(hua)建設20個大(da)(da)景(jing)(jing)區(qu)為重點，積極推進景(jing)(jing)區(qu)管(guan)理(li)(li)體制改(gai)革，以(yi)(yi)“統(tong)一(yi)規劃(hua)、統(tong)一(yi)開發(fa)(fa)、科學管(guan)理(li)(li)”為目(mu)標，在全(quan)(quan)省范圍內啟(qi)動(dong)(dong)實施了(le)大(da)(da)景(jing)(jing)區(qu)管(guan)理(li)(li)體制改(gai)革工作(zuo)。經過8年的(de)(de)強力(li)推進，一(yi)批核心競(jing)爭力(li)強、品牌效(xiao)應突出、帶動(dong)(dong)作(zuo)用明(ming)顯的(de)(de)大(da)(da)景(jing)(jing)區(qu)相繼完成(cheng)改(gai)革建設任務，為打造“如意(yi)甘肅”文(wen)化旅(lv)游(you)(you)新高地(di)作(zuo)出了(le)積極貢(gong)獻。

　　甘(gan)肅(su)歷(li)史悠久，地處農耕(geng)文(wen)(wen)化(hua)(hua)與游(you)牧文(wen)(wen)化(hua)(hua)、中原(yuan)(yuan)文(wen)(wen)化(hua)(hua)與西(xi)域(yu)文(wen)(wen)化(hua)(hua)的(de)(de)(de)交匯地，是中華(hua)(hua)民族和華(hua)(hua)夏文(wen)(wen)明的(de)(de)(de)重要(yao)發(fa)祥地，也是中國(guo)旅(lv)游(you)標志(zhi)銅(tong)奔馬(ma)的(de)(de)(de)故(gu)鄉。特(te)殊的(de)(de)(de)自然環境，厚重的(de)(de)(de)歷(li)史文(wen)(wen)化(hua)(hua)，特(te)有的(de)(de)(de)民族民俗，構(gou)筑了甘(gan)肅(su)豐富多彩(cai)、類型多樣、獨具特(te)色的(de)(de)(de)文(wen)(wen)化(hua)(hua)旅(lv)游(you)資(zi)源。按(an)照聯合國(guo)《世(shi)界遺(yi)產公約》和國(guo)家《旅(lv)游(you)資(zi)源分類、調查與評(ping)價》標準(zhun)，甘(gan)肅(su)旅(lv)游(you)資(zi)源富集度(du)位居全(quan)國(guo)前(qian)列。2014年以來(lai)，以大景(jing)區(qu)為代表(biao)的(de)(de)(de)景(jing)區(qu)管理體(ti)制機制改革在隴原(yuan)(yuan)大地全(quan)面(mian)展開，如(ru)火如(ru)荼(tu)，成效(xiao)斐然，甘(gan)肅(su)旅(lv)游(you)業發(fa)展迎來(lai)了突破(po)創新、轉型升(sheng)級的(de)(de)(de)嬗變之旅(lv)。

　　理(li)順管(guan)理(li)體(ti)制 撬動大景區轉型(xing)升級(ji)

　　旅(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)是旅(lv)(lv)游(you)(you)(you)(you)業發(fa)展的(de)核心因素，是旅(lv)(lv)游(you)(you)(you)(you)業賴以存在的(de)載體(ti)，是旅(lv)(lv)游(you)(you)(you)(you)消費的(de)關鍵(jian)環節，更是衡(heng)量一個(ge)(ge)(ge)地區(qu)(qu)(qu)(qu)(qu)(qu)旅(lv)(lv)游(you)(you)(you)(you)業綜(zong)合影響(xiang)力和(he)(he)競爭力的(de)重(zhong)要(yao)指標。針對全(quan)(quan)省(sheng)(sheng)(sheng)(sheng)(sheng)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)旅(lv)(lv)游(you)(you)(you)(you)資(zi)(zi)源多頭管(guan)(guan)(guan)(guan)理(li)(li)(li)、條塊分(fen)割、管(guan)(guan)(guan)(guan)理(li)(li)(li)體(ti)制(zhi)(zhi)不順等(deng)問題，2014年，在考察(cha)學(xue)習(xi)借鑒外省(sheng)(sheng)(sheng)(sheng)(sheng)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)設(she)(she)管(guan)(guan)(guan)(guan)理(li)(li)(li)經驗的(de)基(ji)(ji)礎上，省(sheng)(sheng)(sheng)(sheng)(sheng)委(wei)(wei)(wei)、省(sheng)(sheng)(sheng)(sheng)(sheng)政(zheng)府(fu)作(zuo)出建(jian)(jian)(jian)(jian)(jian)(jian)(jian)設(she)(she)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)、實(shi)(shi)施大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)理(li)(li)(li)體(ti)制(zhi)(zhi)改(gai)革(ge)的(de)重(zhong)大(da)(da)決(jue)策，寫入了(le)(le)省(sheng)(sheng)(sheng)(sheng)(sheng)委(wei)(wei)(wei)、省(sheng)(sheng)(sheng)(sheng)(sheng)政(zheng)府(fu)《促(cu)進旅(lv)(lv)游(you)(you)(you)(you)業改(gai)革(ge)發(fa)展的(de)意(yi)見》，出臺(tai)了(le)(le)《甘肅絲綢(chou)之路經濟(ji)帶建(jian)(jian)(jian)(jian)(jian)(jian)(jian)設(she)(she)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)總(zong)體(ti)規劃綱(gang)要(yao)》。在全(quan)(quan)省(sheng)(sheng)(sheng)(sheng)(sheng)范圍內選擇旅(lv)(lv)游(you)(you)(you)(you)資(zi)(zi)源特色獨具、優勢鮮明、基(ji)(ji)礎較好的(de)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)，統籌規劃建(jian)(jian)(jian)(jian)(jian)(jian)(jian)設(she)(she)，分(fen)步建(jian)(jian)(jian)(jian)(jian)(jian)(jian)成20個(ge)(ge)(ge)年接待游(you)(you)(you)(you)客300萬人(ren)次以上的(de)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)，在各(ge)市(shi)（州(zhou)）布(bu)局建(jian)(jian)(jian)(jian)(jian)(jian)(jian)成30個(ge)(ge)(ge)精品景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)，在縣（市(shi)、區(qu)(qu)(qu)(qu)(qu)(qu)）布(bu)局建(jian)(jian)(jian)(jian)(jian)(jian)(jian)成50個(ge)(ge)(ge)特色景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)，形成“235”旅(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)體(ti)系。省(sheng)(sheng)(sheng)(sheng)(sheng)委(wei)(wei)(wei)、省(sheng)(sheng)(sheng)(sheng)(sheng)政(zheng)府(fu)將大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)理(li)(li)(li)體(ti)制(zhi)(zhi)改(gai)革(ge)工作(zuo)列(lie)入了(le)(le)全(quan)(quan)省(sheng)(sheng)(sheng)(sheng)(sheng)《全(quan)(quan)面(mian)深(shen)(shen)化改(gai)革(ge)領導小組工作(zuo)臺(tai)賬(zhang)》和(he)(he)《全(quan)(quan)面(mian)深(shen)(shen)化改(gai)革(ge)舉措落實(shi)(shi)方案(an)(an)》。2016年，省(sheng)(sheng)(sheng)(sheng)(sheng)政(zheng)府(fu)常務會(hui)議審(shen)議通(tong)過了(le)(le)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)理(li)(li)(li)體(ti)制(zhi)(zhi)改(gai)革(ge)方案(an)(an)，下發(fa)了(le)(le)《關于(yu)(yu)18個(ge)(ge)(ge)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)理(li)(li)(li)體(ti)制(zhi)(zhi)改(gai)革(ge)方案(an)(an)的(de)批復(fu)(fu)》。省(sheng)(sheng)(sheng)(sheng)(sheng)編委(wei)(wei)(wei)分(fen)別印發(fa)了(le)(le)《關于(yu)(yu)成立18個(ge)(ge)(ge)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)理(li)(li)(li)委(wei)(wei)(wei)員會(hui)的(de)通(tong)知》，明確了(le)(le)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)委(wei)(wei)(wei)會(hui)的(de)工作(zuo)職能、機構設(she)(she)置和(he)(he)人(ren)員編制(zhi)(zhi)。在省(sheng)(sheng)(sheng)(sheng)(sheng)委(wei)(wei)(wei)、省(sheng)(sheng)(sheng)(sheng)(sheng)政(zheng)府(fu)的(de)科(ke)學(xue)決(jue)策和(he)(he)強勢推動下，拉(la)開了(le)(le)全(quan)(quan)省(sheng)(sheng)(sheng)(sheng)(sheng)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)改(gai)革(ge)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)設(she)(she)的(de)序幕(mu)，掀起了(le)(le)全(quan)(quan)省(sheng)(sheng)(sheng)(sheng)(sheng)旅(lv)(lv)游(you)(you)(you)(you)業加快發(fa)展的(de)新高潮(chao)。截至2020年底(di)，18個(ge)(ge)(ge)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)均(jun)按照(zhao)省(sheng)(sheng)(sheng)(sheng)(sheng)編辦(ban)《關于(yu)(yu)成立大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)理(li)(li)(li)委(wei)(wei)(wei)員會(hui)的(de)通(tong)知》要(yao)求，批復(fu)(fu)設(she)(she)立了(le)(le)正縣級事(shi)業單位的(de)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)理(li)(li)(li)委(wei)(wei)(wei)員會(hui)，成立了(le)(le)大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)旅(lv)(lv)游(you)(you)(you)(you)開發(fa)公司，形成了(le)(le)“大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)管(guan)(guan)(guan)(guan)委(wei)(wei)(wei)會(hui)+旅(lv)(lv)游(you)(you)(you)(you)開發(fa)公司”的(de)管(guan)(guan)(guan)(guan)理(li)(li)(li)運(yun)營模式(shi)，全(quan)(quan)面(mian)完成大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)改(gai)革(ge)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)設(she)(she)任務。隨著大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)改(gai)革(ge)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)設(she)(she)的(de)深(shen)(shen)入推進，充(chong)分(fen)調動和(he)(he)發(fa)揮了(le)(le)各(ge)級政(zheng)府(fu)保護利用旅(lv)(lv)游(you)(you)(you)(you)資(zi)(zi)源的(de)積極性和(he)(he)創(chuang)新性，為大(da)(da)景(jing)(jing)(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)搭建(jian)(jian)(jian)(jian)(jian)(jian)(jian)融資(zi)(zi)平(ping)臺(tai)、開展市(shi)場(chang)化運(yun)營奠定了(le)(le)堅實(shi)(shi)基(ji)(ji)礎。

　　創新(xin)開發模(mo)式 提升景區市場(chang)活力

　　大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)的開發(fa)建(jian)設(she)主要體現在規模(mo)擴(kuo)(kuo)大(da)(da)(da)、資(zi)源(yuan)(yuan)(yuan)整(zheng)合(he)、產業(ye)融合(he)、區(qu)(qu)(qu)域(yu)聯(lian)(lian)動(dong)(dong)、界限(xian)突(tu)破、品牌(pai)(pai)(pai)升級(ji)(ji)、效(xiao)益提(ti)升等方(fang)面的突(tu)破和(he)(he)(he)創(chuang)新。為(wei)(wei)確保大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)改革建(jian)設(she)有(you)效(xiao)實施，在充分(fen)吸收(shou)借鑒(jian)其他省份景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)成(cheng)(cheng)功模(mo)式(shi)和(he)(he)(he)發(fa)展(zhan)經(jing)驗的基礎上(shang)，立足我省大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)旅(lv)(lv)(lv)游(you)資(zi)源(yuan)(yuan)(yuan)實際和(he)(he)(he)旅(lv)(lv)(lv)游(you)市(shi)場(chang)(chang)需求(qiu)，科(ke)學(xue)論證，統籌(chou)謀劃，創(chuang)新提(ti)出(chu)了(le)“文(wen)(wen)化(hua)(hua)(hua)(hua)為(wei)(wei)魂，產業(ye)為(wei)(wei)體”文(wen)(wen)旅(lv)(lv)(lv)融合(he)、“雙核(he)吸引，內(nei)強(qiang)(qiang)外(wai)(wai)合(he)”強(qiang)(qiang)強(qiang)(qiang)聯(lian)(lian)合(he)、“景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)為(wei)(wei)核(he)，內(nei)修外(wai)(wai)拓”拓展(zhan)提(ti)升、“核(he)心保護，圈層開發(fa)”保護開發(fa)、“游(you)憩(qi)為(wei)(wei)脈，度(du)假休閑”景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)升級(ji)(ji)、“跨界整(zheng)合(he)，協調共(gong)贏”體制創(chuang)新和(he)(he)(he)“養(yang)生為(wei)(wei)魂，度(du)假為(wei)(wei)體”度(du)假旅(lv)(lv)(lv)游(you)7種大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)改革開發(fa)模(mo)式(shi)。通過對(dui)市(shi)場(chang)(chang)需求(qiu)科(ke)學(xue)研究(jiu)、資(zi)源(yuan)(yuan)(yuan)價值深度(du)挖掘(jue)、管理(li)(li)運營(ying)深化(hua)(hua)(hua)(hua)改革、產品設(she)施優化(hua)(hua)(hua)(hua)升級(ji)(ji)和(he)(he)(he)投資(zi)環境持續優化(hua)(hua)(hua)(hua)，構建(jian)起了(le)吸引力(li)更(geng)強(qiang)(qiang)、產業(ye)性更(geng)高、品牌(pai)(pai)(pai)影響力(li)更(geng)大(da)(da)(da)的大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)發(fa)展(zhan)格局。依托(tuo)敦煌(huang)(huang)莫高窟的知名度(du)和(he)(he)(he)影響力(li)，與敦煌(huang)(huang)鳴沙山(shan)·月牙泉、陽關(guan)(guan)、玉門關(guan)(guan)等景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)，強(qiang)(qiang)強(qiang)(qiang)聯(lian)(lian)合(he)，整(zheng)合(he)發(fa)展(zhan)，合(he)力(li)提(ti)升，組團建(jian)成(cheng)(cheng)了(le)享譽(yu)國內(nei)外(wai)(wai)的敦煌(huang)(huang)大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)。充分(fen)發(fa)揮崆(kong)峒山(shan)、麥積(ji)山(shan)、張掖丹(dan)霞、黃(huang)(huang)河(he)三峽(xia)、冶力(li)關(guan)(guan)、興隆(long)山(shan)、官鵝溝、渭河(he)源(yuan)(yuan)(yuan)、松(song)鳴巖—古動(dong)(dong)物化(hua)(hua)(hua)(hua)石地質公園等景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)的品牌(pai)(pai)(pai)優勢(shi)和(he)(he)(he)輻射(she)帶(dai)動(dong)(dong)作(zuo)用，持續推動(dong)(dong)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)內(nei)部提(ti)升和(he)(he)(he)外(wai)(wai)部擴(kuo)(kuo)張有(you)機(ji)結(jie)合(he)，創(chuang)新打(da)造了(le)差異化(hua)(hua)(hua)(hua)、多(duo)(duo)元化(hua)(hua)(hua)(hua)、品牌(pai)(pai)(pai)化(hua)(hua)(hua)(hua)的大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)發(fa)展(zhan)模(mo)式(shi)。圍(wei)繞文(wen)(wen)化(hua)(hua)(hua)(hua)底(di)蘊深厚、文(wen)(wen)化(hua)(hua)(hua)(hua)關(guan)(guan)聯(lian)(lian)度(du)高的大(da)(da)(da)云寺(si)·王母宮(gong)、馬踏飛燕、紅色南梁、百里黃(huang)(huang)河(he)風情線、拉卜楞寺(si)等大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)，通過核(he)心文(wen)(wen)化(hua)(hua)(hua)(hua)引領(ling)、多(duo)(duo)元產業(ye)整(zheng)合(he)，全(quan)方(fang)位、多(duo)(duo)角(jiao)度(du)打(da)造了(le)文(wen)(wen)化(hua)(hua)(hua)(hua)特色鮮(xian)明、旅(lv)(lv)(lv)游(you)氛圍(wei)濃郁的文(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)游(you)大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)。對(dui)跨行政區(qu)(qu)(qu)域(yu)、資(zi)源(yuan)(yuan)(yuan)相近的紫金花城—神秘驪靬、黃(huang)(huang)河(he)石林等大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)通過組建(jian)大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)管委(wei)會，理(li)(li)順區(qu)(qu)(qu)域(yu)管理(li)(li)機(ji)制，形(xing)成(cheng)(cheng)了(le)“資(zi)源(yuan)(yuan)(yuan)一體化(hua)(hua)(hua)(hua)、規劃一張圖、管理(li)(li)一盤棋(qi)”的大(da)(da)(da)景(jing)(jing)(jing)(jing)區(qu)(qu)(qu)管理(li)(li)運營(ying)模(mo)式(shi)。

　　聚(ju)焦核心(xin)要素(su) 打(da)造(zao)景區產品體(ti)系

　　在(zai)堅持(chi)保護(hu)第一的(de)(de)(de)前提(ti)下(xia)，持(chi)續加大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)核心(xin)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產品(pin)開(kai)發(fa)(fa)，提(ti)升(sheng)產品(pin)品(pin)質，豐(feng)富產品(pin)內容(rong)，完(wan)善(shan)服(fu)務(wu)功(gong)能，突(tu)出(chu)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)建(jian)設(she)(she)(she)項(xiang)目(mu)(mu)(mu)的(de)(de)(de)參與性(xing)、體驗性(xing)、娛樂性(xing)、互動(dong)性(xing)內容(rong)。拓展核心(xin)游(you)(you)(you)(you)(you)(you)覽區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)空間(jian)范圍，開(kai)發(fa)(fa)建(jian)設(she)(she)(she)觀光與休閑、度假、探(tan)險、康養、科普(pu)、研學等(deng)(deng)相結(jie)合(he)的(de)(de)(de)高(gao)(gao)品(pin)質復合(he)型(xing)系(xi)列產品(pin)。敦煌(huang)(huang)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)莫高(gao)(gao)窟(ku)數字展示中心(xin)、《又(you)見敦煌(huang)(huang)》實景(jing)(jing)(jing)(jing)(jing)演藝(yi)、松(song)鳴巖(yan)—古(gu)動(dong)物化石(shi)地(di)質公園(yuan)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)滑雪場(chang)、張掖(ye)丹(dan)霞大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)七彩鎮、紅(hong)色(se)(se)南梁大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)紀(ji)念館、黃(huang)河三(san)峽(xia)和(he)麥(mai)積(ji)(ji)山(shan)、官鵝(e)溝大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)游(you)(you)(you)(you)(you)(you)客(ke)(ke)中心(xin)等(deng)(deng)一批投資規模大(da)(da)(da)、市(shi)場(chang)吸(xi)引力(li)(li)(li)強的(de)(de)(de)標(biao)(biao)(biao)志性(xing)項(xiang)目(mu)(mu)(mu)相繼建(jian)成投入使用。按(an)照國(guo)家5A級(ji)(ji)(ji)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)創建(jian)標(biao)(biao)(biao)準，著力(li)(li)(li)提(ti)升(sheng)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)環境(jing)質量(liang)和(he)服(fu)務(wu)質量(liang)，為(wei)(wei)游(you)(you)(you)(you)(you)(you)客(ke)(ke)提(ti)供更加方便、舒適、安全(quan)(quan)的(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)環境(jing)。在(zai)對(dui)原有敦煌(huang)(huang)鳴沙山(shan)·月牙(ya)泉、天(tian)水麥(mai)積(ji)(ji)山(shan)、平涼崆峒山(shan)、嘉(jia)峪關文物等(deng)(deng)4個(ge)5A級(ji)(ji)(ji)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)基礎設(she)(she)(she)施和(he)服(fu)務(wu)質量(liang)持(chi)續提(ti)升(sheng)的(de)(de)(de)基礎上，通過(guo)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)改革建(jian)設(she)(she)(she)的(de)(de)(de)深入推進(jin)，張掖(ye)七彩丹(dan)霞、永靖炳靈(ling)寺世界文化遺產旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)、隴南官鵝(e)溝相繼成功(gong)創建(jian)為(wei)(wei)國(guo)家5A級(ji)(ji)(ji)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)，全(quan)(quan)省(sheng)5A級(ji)(ji)(ji)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)達到7個(ge)。武(wu)威(wei)銅奔馬(ma)、甘南冶力(li)(li)(li)關、臨夏松(song)鳴巖(yan)—古(gu)動(dong)物化石(shi)、慶陽(yang)南梁紅(hong)色(se)(se)等(deng)(deng)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)全(quan)(quan)面啟動(dong)國(guo)家5A級(ji)(ji)(ji)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)申報(bao)創建(jian)工作，已上報(bao)文化和(he)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)部待評(ping)。為(wei)(wei)助(zhu)力(li)(li)(li)脫貧攻堅和(he)鄉村(cun)振興(xing)，依托大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)的(de)(de)(de)知名度和(he)影響力(li)(li)(li)，按(an)照城(cheng)鎮旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)化、景(jing)(jing)(jing)(jing)(jing)城(cheng)一體化、全(quan)(quan)域景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)化要求，不斷提(ti)升(sheng)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)周(zhou)邊城(cheng)鎮規劃(hua)布(bu)局和(he)建(jian)設(she)(she)(she)標(biao)(biao)(biao)準，完(wan)善(shan)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)服(fu)務(wu)功(gong)能，加快(kuai)推進(jin)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)集散中心(xin)、游(you)(you)(you)(you)(you)(you)客(ke)(ke)咨詢中心(xin)、標(biao)(biao)(biao)志標(biao)(biao)(biao)牌(pai)、旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)廁所等(deng)(deng)公共服(fu)務(wu)設(she)(she)(she)施建(jian)設(she)(she)(she)，建(jian)成了(le)(le)一大(da)(da)(da)批城(cheng)鎮景(jing)(jing)(jing)(jing)(jing)觀、旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)商品(pin)街、特色(se)(se)小吃(chi)街、民俗(su)表演場(chang)所、夜間(jian)消費(fei)聚集區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)、旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)休閑街區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)、品(pin)牌(pai)連(lian)鎖(suo)酒店等(deng)(deng)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)功(gong)能街區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)和(he)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)消費(fei)場(chang)所。同時，為(wei)(wei)了(le)(le)改善(shan)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)交通環境(jing)，按(an)照“5A級(ji)(ji)(ji)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)高(gao)(gao)速公路(lu)連(lian)通，4A級(ji)(ji)(ji)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)一級(ji)(ji)(ji)公路(lu)連(lian)通”的(de)(de)(de)要求，積(ji)(ji)極協(xie)調交通運輸部門(men)加快(kuai)推進(jin)城(cheng)市(shi)及高(gao)(gao)速公路(lu)、國(guo)道、省(sheng)道至景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)的(de)(de)(de)連(lian)接(jie)道路(lu)建(jian)設(she)(she)(she)，實施景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)對(dui)外道路(lu)提(ti)等(deng)(deng)升(sheng)級(ji)(ji)(ji)，統籌規劃(hua)實施自駕車房(fang)車露營地(di)、旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)廁所，以及服(fu)務(wu)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)、停(ting)車場(chang)、觀景(jing)(jing)(jing)(jing)(jing)臺和(he)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)交通引導標(biao)(biao)(biao)志標(biao)(biao)(biao)牌(pai)等(deng)(deng)交通安全(quan)(quan)與綜(zong)合(he)服(fu)務(wu)設(she)(she)(she)施建(jian)設(she)(she)(she)。目(mu)(mu)(mu)前已基本實現了(le)(le)全(quan)(quan)省(sheng)5A級(ji)(ji)(ji)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)高(gao)(gao)速公路(lu)連(lian)通，4A級(ji)(ji)(ji)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)一級(ji)(ji)(ji)公路(lu)連(lian)通的(de)(de)(de)建(jian)設(she)(she)(she)目(mu)(mu)(mu)標(biao)(biao)(biao)，有效解決了(le)(le)大(da)(da)(da)景(jing)(jing)(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)(qu)可通達、可進(jin)入的(de)(de)(de)問題。

　　突出科技賦能 強(qiang)化宣(xuan)傳展示營銷

　　主動(dong)適應移動(dong)互聯(lian)網(wang)發(fa)(fa)展趨勢，不斷加(jia)快5G、云計算、大數(shu)(shu)據(ju)、物聯(lian)網(wang)、區(qu)(qu)塊鏈(lian)、人工智能等(deng)(deng)技術在(zai)大景(jing)(jing)(jing)區(qu)(qu)建(jian)設中的(de)深度(du)實(shi)(shi)踐與應用(yong)，全(quan)力(li)推進大景(jing)(jing)(jing)區(qu)(qu)數(shu)(shu)字化(hua)、網(wang)絡(luo)化(hua)、智慧(hui)化(hua)建(jian)設。全(quan)力(li)打造(zao)“一部(bu)手機(ji)游(you)(you)(you)(you)甘肅(su)”綜合服(fu)務平(ping)(ping)臺(tai)(tai)(tai)(tai)，實(shi)(shi)現(xian)(xian)了(le)大景(jing)(jing)(jing)區(qu)(qu)智能導(dao)游(you)(you)(you)(you)導(dao)覽、線(xian)路(lu)查(cha)詢(xun)、語音講解、VR體驗、分(fen)時(shi)預約(yue)、門票預訂、數(shu)(shu)字閱讀，以及酒(jiu)店預訂、導(dao)游(you)(you)(you)(you)預約(yue)、網(wang)絡(luo)約(yue)車、特(te)產(chan)預定、旅游(you)(you)(you)(you)投訴等(deng)(deng)功(gong)能。開(kai)發(fa)(fa)上(shang)線(xian)大景(jing)(jing)(jing)區(qu)(qu)實(shi)(shi)景(jing)(jing)(jing)三維(wei)游(you)(you)(you)(you)覽功(gong)能，歷經10個(ge)月技術攻(gong)關，克服(fu)了(le)數(shu)(shu)據(ju)量大、傳輸加(jia)載受(shou)限(xian)等(deng)(deng)技術難題，實(shi)(shi)現(xian)(xian)了(le)大景(jing)(jing)(jing)區(qu)(qu)影像(xiang)任意角度(du)放大縮小和自由視角的(de)漫游(you)(you)(you)(you)式瀏覽。建(jian)成(cheng)全(quan)省旅游(you)(you)(you)(you)大數(shu)(shu)據(ju)平(ping)(ping)臺(tai)(tai)(tai)(tai)，協調接入公安、民航、公路(lu)、鐵路(lu)、電信、移動(dong)、聯(lian)通(tong)、OTA平(ping)(ping)臺(tai)(tai)(tai)(tai)以及氣(qi)象(xiang)(xiang)、環保等(deng)(deng)數(shu)(shu)據(ju)，實(shi)(shi)現(xian)(xian)了(le)大景(jing)(jing)(jing)區(qu)(qu)重點涉旅數(shu)(shu)據(ju)實(shi)(shi)時(shi)共享。圍(wei)繞提升“交響絲路(lu)·如意甘肅(su)”品牌形(xing)象(xiang)(xiang)，聯(lian)合人民網(wang)、新華網(wang)、騰訊、攜(xie)程、馬蜂(feng)窩、抖音、快手等(deng)(deng)網(wang)絡(luo)平(ping)(ping)臺(tai)(tai)(tai)(tai)，以更(geng)(geng)加(jia)靈活、更(geng)(geng)顯特(te)色(se)、更(geng)(geng)有實(shi)(shi)效(xiao)(xiao)的(de)方式對全(quan)省大景(jing)(jing)(jing)區(qu)(qu)旅游(you)(you)(you)(you)產(chan)品開(kai)展網(wang)絡(luo)宣傳，著力(li)打造(zao)網(wang)上(shang)旅游(you)(you)(you)(you)推廣樞紐，形(xing)成(cheng)了(le)高效(xiao)(xiao)、精準、快捷(jie)的(de)網(wang)絡(luo)傳播體系。新冠肺炎(yan)疫情(qing)發(fa)(fa)生以來，面對旅游(you)(you)(you)(you)景(jing)(jing)(jing)區(qu)(qu)“限(xian)量、預約(yue)、錯(cuo)峰”常態(tai)化(hua)疫情(qing)防控和安全(quan)有序開(kai)放的(de)新要求，建(jian)成(cheng)了(le)全(quan)省統一的(de)景(jing)(jing)(jing)區(qu)(qu)（場館(guan)）分(fen)時(shi)預約(yue)平(ping)(ping)臺(tai)(tai)(tai)(tai)，率先實(shi)(shi)現(xian)(xian)了(le)大景(jing)(jing)(jing)區(qu)(qu)“線(xian)上(shang)實(shi)(shi)名購票、分(fen)時(shi)預約(yue)游(you)(you)(you)(you)覽、錯(cuo)峰限(xian)量入園”，最大限(xian)度(du)預防和降(jiang)低疫情(qing)通(tong)過旅游(you)(you)(you)(you)景(jing)(jing)(jing)區(qu)(qu)傳播風險。

　　建(jian)立長效機制 統籌(chou)推進(jin)保護利用

　　始終(zhong)貫徹規(gui)劃先行(xing)、保護第一的(de)原則，堅持將生(sheng)(sheng)(sheng)態(tai)文(wen)明理念融入(ru)大(da)(da)景(jing)(jing)(jing)(jing)區(qu)改革(ge)建(jian)設全(quan)(quan)過程。在規(gui)劃編制、政策(ce)制定、建(jian)設標(biao)準、等(deng)(deng)級申報等(deng)(deng)方面(mian)把(ba)生(sheng)(sheng)(sheng)態(tai)保護作為(wei)(wei)大(da)(da)景(jing)(jing)(jing)(jing)區(qu)改革(ge)建(jian)設的(de)重(zhong)要(yao)(yao)內容，提(ti)出明確(que)的(de)要(yao)(yao)求和(he)措施。省(sheng)(sheng)委、省(sheng)(sheng)政府在《關(guan)于(yu)(yu)加快(kuai)建(jian)設旅游(you)(you)(you)(you)強省(sheng)(sheng)的(de)意(yi)見(jian)》《關(guan)于(yu)(yu)促(cu)進(jin)(jin)旅游(you)(you)(you)(you)業改革(ge)發(fa)展的(de)意(yi)見(jian)》《關(guan)于(yu)(yu)進(jin)(jin)一步促(cu)進(jin)(jin)旅游(you)(you)(you)(you)投資和(he)消(xiao)費的(de)實施意(yi)見(jian)》《甘肅絲綢之路經濟帶建(jian)設大(da)(da)景(jing)(jing)(jing)(jing)區(qu)總(zong)體規(gui)劃綱要(yao)(yao)》等(deng)(deng)重(zhong)要(yao)(yao)文(wen)件中，都對(dui)(dui)大(da)(da)景(jing)(jing)(jing)(jing)區(qu)生(sheng)(sheng)(sheng)態(tai)環(huan)境(jing)保護提(ti)出了具(ju)體要(yao)(yao)求。特別是在大(da)(da)景(jing)(jing)(jing)(jing)區(qu)旅游(you)(you)(you)(you)規(gui)劃編制中嚴格執行(xing)國(guo)家標(biao)準，對(dui)(dui)涉(she)及各類自(zi)(zi)(zi)(zi)然保護地的(de)大(da)(da)景(jing)(jing)(jing)(jing)區(qu)，明確(que)提(ti)出嚴禁在核心區(qu)、緩(huan)沖區(qu)進(jin)(jin)行(xing)旅游(you)(you)(you)(you)開發(fa)，避免過度(du)開發(fa)、短(duan)期行(xing)為(wei)(wei)及低(di)水平建(jian)設，最(zui)大(da)(da)限度(du)保護大(da)(da)景(jing)(jing)(jing)(jing)區(qu)生(sheng)(sheng)(sheng)態(tai)環(huan)境(jing)。主(zhu)動(dong)邀請生(sheng)(sheng)(sheng)態(tai)環(huan)境(jing)、自(zi)(zi)(zi)(zi)然資源、林草等(deng)(deng)部門和(he)相關(guan)領(ling)域(yu)專(zhuan)家參(can)與大(da)(da)景(jing)(jing)(jing)(jing)區(qu)規(gui)劃論證評審，自(zi)(zi)(zi)(zi)覺接受(shou)指導監督(du)。同時，主(zhu)動(dong)對(dui)(dui)接、積極配合省(sheng)(sheng)級相關(guan)部門做好大(da)(da)景(jing)(jing)(jing)(jing)區(qu)生(sheng)(sheng)(sheng)態(tai)紅線(xian)(xian)評估調整、自(zi)(zi)(zi)(zi)然保護地調整優化、“三線(xian)(xian)一單”編制劃定等(deng)(deng)工(gong)作，推進(jin)(jin)大(da)(da)景(jing)(jing)(jing)(jing)區(qu)生(sheng)(sheng)(sheng)態(tai)環(huan)保精(jing)細化管理，強化旅游(you)(you)(you)(you)空間環(huan)境(jing)管控(kong)，著力推動(dong)全(quan)(quan)省(sheng)(sheng)大(da)(da)景(jing)(jing)(jing)(jing)區(qu)綠色健(jian)康(kang)安全(quan)(quan)發(fa)展。

　　“十(shi)四五”期(qi)間，我省(sheng)將持續推動大景區(qu)(qu)提(ti)質(zhi)增(zeng)效(xiao)、高質(zhi)量發(fa)展(zhan)，充分釋放(fang)“大景區(qu)(qu)管委(wei)會+旅(lv)(lv)游(you)開發(fa)公司(si)”管理運營活(huo)力(li)，優化(hua)大景區(qu)(qu)旅(lv)(lv)游(you)產(chan)品結(jie)構，提(ti)高供(gong)給能力(li)和(he)供(gong)給水平，力(li)爭創(chuang)建一(yi)批富有文化(hua)底蘊的(de)世界級(ji)旅(lv)(lv)游(you)景區(qu)(qu)和(he)世界級(ji)旅(lv)(lv)游(you)度假區(qu)(qu)，打(da)造特(te)色鮮(xian)明、設施完(wan)善、服務優良的(de)世界級(ji)旅(lv)(lv)游(you)目的(de)地、中國戶外體驗大本營和(he)西部自駕旅(lv)(lv)游(you)黃(huang)金線(xian)(xian)，不斷提(ti)升(sheng)“交響絲(si)路·如意甘肅”品牌的(de)國際知名度和(he)影響力(li)，形(xing)成點上(shang)有精彩、線(xian)(xian)上(shang)有風景、片(pian)上(shang)有產(chan)品、面(mian)上(shang)有產(chan)業的(de)文化(hua)旅(lv)(lv)游(you)強省(sheng)生(sheng)動局(ju)面(mian)。