原標題：嘉峪關(guan)市(shi)全力推(tui)動文旅(lv)產業高(gao)質量發展

　　李月琴

　　近年來，在省委省政(zheng)(zheng)府的領導下，嘉峪關市委、市政(zheng)(zheng)府堅持能融盡融、能融全融，整合特色資源要素，挖掘特色文(wen)化內涵，著力構建全市文(wen)旅產業(ye)高質量(liang)發展新格(ge)局，使全市文(wen)化旅游(you)融合發展邁上了新臺階(jie)。

　　文(wen)(wen)旅產業(ye)發(fa)展提質增效。深入推動(dong)文(wen)(wen)化(hua)旅游(you)(you)融合發(fa)展，持續(xu)放大文(wen)(wen)化(hua)旅游(you)(you)業(ye)綜合效應。高質量編制(zhi)完成(cheng)(cheng)《嘉(jia)(jia)峪(yu)關(guan)(guan)市(shi)(shi)“十四五”文(wen)(wen)化(hua)和(he)旅游(you)(you)發(fa)展規劃》。指(zhi)導嘉(jia)(jia)峪(yu)關(guan)(guan)·關(guan)(guan)城里景區成(cheng)(cheng)功創(chuang)建(jian)國家(jia)3A級旅游(you)(you)景區、文(wen)(wen)殊鎮(zhen)河口村(cun)創(chuang)建(jian)2022年(nian)度(du)全(quan)(quan)省文(wen)(wen)旅振(zhen)興鄉村(cun)樣(yang)板村(cun)、漠落(luo)客(ke)棧創(chuang)建(jian)國家(jia)乙級民宿。審批設立了(le)嘉(jia)(jia)峪(yu)關(guan)(guan)全(quan)(quan)域智慧旅游(you)(you)有限公司。開(kai)展了(le)提升吃住行游(you)(you)購娛全(quan)(quan)要素全(quan)(quan)行業(ye)服(fu)務(wu)質量和(he)品質專項行動(dong)。積極培育客(ke)源(yuan)地城市(shi)(shi)航(hang)線，新開(kai)通昆明(ming)、武漢、銀川、鄭州4條航(hang)線。

　　文旅項(xiang)(xiang)目(mu)(mu)(mu)(mu)建(jian)設(she)(she)穩步推(tui)進。爭取(qu)到(dao)中(zhong)央預算內資(zi)金8000萬元，全力推(tui)動長(chang)(chang)(chang)城國(guo)家文化(hua)公園（嘉峪關段）建(jian)設(she)(she)。關城景區提升改造(zao)(zao)項(xiang)(xiang)目(mu)(mu)(mu)(mu)、嘉峪關長(chang)(chang)(chang)城（夯土四期）保護維(wei)修工程(cheng)已(yi)開工建(jian)設(she)(she)。長(chang)(chang)(chang)城博(bo)物館（新館）展陳大綱編制(zhi)工作有序(xu)推(tui)進。游(you)客服務中(zhong)心項(xiang)(xiang)目(mu)(mu)(mu)(mu)裝修設(she)(she)計方案正在(zai)加(jia)快推(tui)進。市少兒(er)圖書館外(wai)墻(qiang)墻(qiang)磚維(wei)修及(ji)消防(fang)設(she)(she)施(shi)改造(zao)(zao)項(xiang)(xiang)目(mu)(mu)(mu)(mu)和市圖書館密(mi)集書庫建(jian)設(she)(she)項(xiang)(xiang)目(mu)(mu)(mu)(mu)完(wan)成(cheng)驗(yan)收；啟動圖書館監控安(an)全改造(zao)(zao)項(xiang)(xiang)目(mu)(mu)(mu)(mu)和大報(bao)告廳燈光(guang)音(yin)響維(wei)修改造(zao)(zao)建(jian)設(she)(she)項(xiang)(xiang)目(mu)(mu)(mu)(mu)等(deng)。精(jing)心謀劃(hua)文旅融合創新產業鏈，制(zhi)定了產業鏈實施(shi)方案和招(zhao)商方案，建(jian)立了包(bao)括23個支撐項(xiang)(xiang)目(mu)(mu)(mu)(mu)，涉(she)及(ji)總投資(zi)47.78億元的重點(dian)項(xiang)(xiang)目(mu)(mu)(mu)(mu)庫。盤活南湖文化(hua)生態資(zi)源以(yi)及(ji)討賴河兩岸文旅商貿(mao)資(zi)源，持續加(jia)大房車營地、五星級飯店、星空營地、高端精(jing)品(pin)民宿(su)等(deng)領(ling)域招(zhao)商力度(du)。

　　文(wen)(wen)旅(lv)(lv)產(chan)品(pin)(pin)供給豐富多彩。積極創建國家文(wen)(wen)化(hua)和旅(lv)(lv)游(you)(you)消(xiao)費試點城市(shi)，持(chi)續推(tui)進國家級夜間(jian)文(wen)(wen)化(hua)和旅(lv)(lv)游(you)(you)消(xiao)費集聚區(qu)(qu)建設。推(tui)薦(jian)“中(zhong)鵬·嘉年華悅(yue)西市(shi)步(bu)行(xing)街”申報第二(er)批(pi)國家級夜間(jian)文(wen)(wen)化(hua)和旅(lv)(lv)游(you)(you)消(xiao)費聚集區(qu)(qu)。整合酒鋼現(xian)有(you)工業(ye)遺存(cun)資源，推(tui)動“鋼鐵是這樣(yang)煉(lian)成的(de)”研學(xue)產(chan)品(pin)(pin)盡快落(luo)地。研發(fa)推(tui)出“聆聽長城故事(shi)”“我(wo)在嘉峪關(guan)(guan)修長城”等(deng)研學(xue)體驗產(chan)品(pin)(pin)。嘉峪關(guan)(guan)文(wen)(wen)物景(jing)區(qu)(qu)、方特絲路(lu)神畫景(jing)區(qu)(qu)被命名為第二(er)批(pi)“嘉峪關(guan)(guan)市(shi)中(zhong)小學(xue)生研學(xue)旅(lv)(lv)行(xing)基地”。創新研發(fa)“懸(xuan)壁長城筆(bi)筒”、“嘉峪關(guan)(guan)水晶(jing)球”、天(tian)下第一雄關(guan)(guan)創意積木、文(wen)(wen)創雪糕等(deng)“嘉有(you)好禮”系列旅(lv)(lv)游(you)(you)商品(pin)(pin)。多平臺推(tui)廣(guang)“醉美(mei)鄉村”5條鄉村旅(lv)(lv)游(you)(you)精品(pin)(pin)路(lu)線。

　　宣(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)營銷(xiao)推(tui)(tui)(tui)廣持(chi)(chi)續發力。全(quan)方(fang)位、多角度宣(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)推(tui)(tui)(tui)廣全(quan)市旅(lv)(lv)游(you)(you)資(zi)源(yuan)，持(chi)(chi)續擴大(da)嘉(jia)峪(yu)(yu)關(guan)市知名度。主動(dong)(dong)(dong)融(rong)入大(da)敦(dun)煌文(wen)化旅(lv)(lv)游(you)(you)經濟圈，牽頭舉(ju)辦“甘肅(su)人游(you)(you)甘肅(su)”——“傳(chuan)(chuan)(chuan)(chuan)奇絲路·壯美(mei)河西”旅(lv)(lv)游(you)(you)推(tui)(tui)(tui)介會等(deng)活(huo)(huo)動(dong)(dong)(dong)，與張(zhang)掖、金昌等(deng)城市重點(dian)景(jing)區互投宣(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)資(zi)料，積(ji)極推(tui)(tui)(tui)動(dong)(dong)(dong)區域內(nei)循環(huan)發展(zhan)(zhan)。以第(di)二十(shi)八屆蘭(lan)洽會和(he)(he)2022中(zhong)國國際旅(lv)(lv)游(you)(you)交易會為(wei)(wei)載體(ti)，對(dui)嘉(jia)峪(yu)(yu)關(guan)的文(wen)化旅(lv)(lv)游(you)(you)資(zi)源(yuan)進行推(tui)(tui)(tui)介。實施全(quan)民營銷(xiao)，先后開展(zhan)(zhan)了(le)涵蓋嘉(jia)峪(yu)(yu)關(guan)文(wen)化和(he)(he)旅(lv)(lv)游(you)(you)大(da)使評選、“千號(hao)聯動(dong)(dong)(dong)”自媒體(ti)推(tui)(tui)(tui)廣、“文(wen)明(ming)旅(lv)(lv)游(you)(you)”宣(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)進景(jing)區等(deng)為(wei)(wei)內(nei)容的“中(zhong)國旅(lv)(lv)游(you)(you)日”系列宣(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)活(huo)(huo)動(dong)(dong)(dong)和(he)(he)“無限風光(guang)(guang)靜候你來(lai)”——打卡大(da)美(mei)嘉(jia)峪(yu)(yu)關(guan)、漢(han)服游(you)(you)園會、文(wen)創(chuang)產品展(zhan)(zhan)示、“嘉(jia)景(jing)無限 長(chang)城有約”戶外(wai)徒步踩線、“萬里長(chang)城今猶在 錦繡山(shan)河更崢嶸”——2023新年(nian)打卡嘉(jia)峪(yu)(yu)關(guan)、新年(nian)第(di)一縷曙光(guang)(guang)拍攝(she)等(deng)活(huo)(huo)動(dong)(dong)(dong)。開展(zhan)(zhan)了(le)“冬春精彩之(zhi)旅(lv)(lv)·相(xiang)約美(mei)麗雄關(guan)”系列線上(shang)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)活(huo)(huo)動(dong)(dong)(dong)。推(tui)(tui)(tui)出(chu)長(chang)城風光(guang)(guang)藝術創(chuang)作之(zhi)旅(lv)(lv)、戶外(wai)運動(dong)(dong)(dong)休(xiu)閑體(ti)驗之(zhi)旅(lv)(lv)、絲路長(chang)城文(wen)化研(yan)學(xue)之(zhi)旅(lv)(lv)等(deng)十(shi)大(da)冬春季(ji)精品旅(lv)(lv)游(you)(you)產品及線路。引導開展(zhan)(zhan)各(ge)類文(wen)旅(lv)(lv)消費(fei)活(huo)(huo)動(dong)(dong)(dong)，推(tui)(tui)(tui)出(chu)冬春季(ji)景(jing)區門(men)票優惠(hui)政策(ce)，星(xing)級飯(fan)店訂房優惠(hui)和(he)(he)機場出(chu)行優惠(hui)政策(ce)。打造“互聯網+”宣(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)推(tui)(tui)(tui)介模(mo)式。截至目前，文(wen)旅(lv)(lv)官方(fang)微信(xin)、微博、抖音、快手等(deng)平臺發布宣(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)信(xin)息3044條，點(dian)擊閱覽量首次(ci)突破億(yi)次(ci)，達(da)到3.88億(yi)人次(ci)。