原標(biao)題：山(shan)丹：一鏊炒撥拉“炒”出農文旅融合新活力(li)

　　周得嵐 房延平(ping)

　　去年(nian)以來(lai)，山丹(dan)縣搶抓(zhua)機(ji)遇、順勢(shi)而為，聚焦國(guo)家全域旅(lv)游(you)示(shi)范(fan)區創建，匯聚創新力量，以“炒撥拉”美(mei)食(shi)為牽(qian)引，加(jia)強三產(chan)產(chan)業聯動，塑品(pin)牌、促(cu)融合、提精神、促(cu)消(xiao)費，助力新質生產(chan)力培育，走出(chu)一條以美(mei)食(shi)豐富休閑、以美(mei)食(shi)帶動旅(lv)游(you)、以美(mei)食(shi)促(cu)進(jin)消(xiao)費、農(nong)文旅(lv)融合發展的共(gong)贏新路徑，為鄉村振興注入(ru)新活力。

　　以(yi)(yi)(yi)“美(mei)(mei)食(shi)(shi)＋文(wen)化(hua)”，亮特(te)色、樹品(pin)牌。為探尋“舌(she)尖(jian)經濟”新(xin)動(dong)(dong)(dong)能，培育餐飲(yin)消費新(xin)熱(re)點，持續開展(zhan)“炒(chao)(chao)撥拉(la)(la)”美(mei)(mei)食(shi)(shi)品(pin)牌建(jian)設和(he)宣傳推(tui)廣(guang)。融合拓展(zhan)“美(mei)(mei)食(shi)(shi)＋文(wen)化(hua)”內涵，制(zhi)作發(fa)布“山丹炒(chao)(chao)撥拉(la)(la)”官(guan)方標(biao)識和(he)專題片(pian)，創(chuang)(chuang)作主題對聯和(he)《炒(chao)(chao)撥拉(la)(la)賦》，打(da)造(zao)炒(chao)(chao)撥拉(la)(la)旗艦店和(he)品(pin)牌示范店，官(guan)宣“吃(chi)山丹炒(chao)(chao)撥拉(la)(la)，騎(qi)駿(jun)馬闖天下”主題口號。成立(li)文(wen)創(chuang)(chuang)產(chan)品(pin)研(yan)發(fa)、歷史文(wen)化(hua)研(yan)創(chuang)(chuang)、特(te)色美(mei)(mei)食(shi)(shi)開發(fa)3個專班(ban)，設計文(wen)創(chuang)(chuang)產(chan)品(pin)1000多(duo)件，推(tui)出“世博盛(sheng)宴”特(te)色美(mei)(mei)食(shi)(shi)菜品(pin)139種，成功舉辦炒(chao)(chao)撥拉(la)(la)美(mei)(mei)食(shi)(shi)節(jie)、群星公益演(yan)唱會(hui)等節(jie)會(hui)賽(sai)事活動(dong)(dong)(dong)200多(duo)場次，通(tong)(tong)過全方位展(zhan)示、沉浸(jin)式體驗(yan)、互動(dong)(dong)(dong)性交(jiao)流等方式，讓美(mei)(mei)食(shi)(shi)為山丹旅游發(fa)展(zhan)注(zhu)入更持久(jiu)的經濟活力(li)、人(ren)文(wen)魅力(li)。同時，學習(xi)借鑒文(wen)旅圈“頂流”經驗(yan)，品(pin)牌宣傳要素全上(shang)線，通(tong)(tong)過短視(shi)頻、IP形象、卡通(tong)(tong)動(dong)(dong)(dong)漫、數字文(wen)創(chuang)(chuang)產(chan)品(pin)等，形成上(shang)下聯通(tong)(tong)、全域全景、智慧高效的宣傳服務(wu)體系(xi)，打(da)造(zao)多(duo)產(chan)業共(gong)榮文(wen)旅IP，以(yi)(yi)(yi)食(shi)(shi)帶(dai)文(wen)、以(yi)(yi)(yi)文(wen)塑旅、以(yi)(yi)(yi)旅彰文(wen)氛圍(wei)濃(nong)厚，凝聚鄉(xiang)村振興精氣神，釋放鄉(xiang)村振興活力(li)。

　　以(yi)“美食(shi)＋旅(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)”，添動(dong)(dong)能、促消費。探索“美食(shi)+文(wen)(wen)旅(lv)(lv)(lv)(lv)(lv)”融(rong)合(he)新(xin)表達，積極推動(dong)(dong)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)與鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)自然稟賦、文(wen)(wen)化歷(li)史、生(sheng)(sheng)態環(huan)境、特色村(cun)(cun)(cun)落的深度融(rong)合(he)，成功舉辦兩屆(jie)“炒撥拉節”，讓(rang)游(you)(you)(you)(you)(you)客來“古(gu)韻山(shan)丹(dan)(dan)”感(gan)受(shou)“焉(yan)支風、馬(ma)(ma)場(chang)夢、長城(cheng)魂、艾黎情、佛(fo)山(shan)緣”的獨特魅力(li)。先后培(pei)育創建全國鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)重點村(cun)(cun)(cun)1個(ge)、省(sheng)級文(wen)(wen)旅(lv)(lv)(lv)(lv)(lv)振(zhen)(zhen)興鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)樣板村(cun)(cun)(cun)3個(ge)、鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)示范村(cun)(cun)(cun)13個(ge)，高(gao)標準培(pei)育打造鄉(xiang)(xiang)(xiang)(xiang)味(wei)高(gao)廟、槐(huai)溪小鎮、窩窩自駕(jia)營地等4家精品旅(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)民宿和(he)15家三星級以(yi)上農家樂(le)。配(pei)套(tao)推出文(wen)(wen)旅(lv)(lv)(lv)(lv)(lv)融(rong)合(he)、鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)振(zhen)(zhen)興等5個(ge)主(zhu)題研學培(pei)訓產(chan)品、8條(tiao)精品旅(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)線路(lu)和(he)電商助力(li)鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)等活(huo)(huo)動(dong)(dong)，“策馬(ma)(ma)祁(qi)連 魚米之鄉(xiang)(xiang)(xiang)(xiang)（山(shan)丹(dan)(dan)軍(jun)馬(ma)(ma)場(chang)——李橋(qiao)高(gao)廟村(cun)(cun)(cun)）”被評(ping)為樂(le)享金秋甘肅(su)61條(tiao)秋季鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)精品線路(lu)之一。精心策劃(hua)“六月六”焉(yan)支山(shan)民俗文(wen)(wen)化節、“如意花海·相約奧(ao)運”啤酒音樂(le)節、“我(wo)在馬(ma)(ma)場(chang)等你(ni)來”皇家馬(ma)(ma)場(chang)嘉(jia)年華、“品世博盛宴·體驗艾黎文(wen)(wen)化”等活(huo)(huo)動(dong)(dong)，讓(rang)游(you)(you)(you)(you)(you)客在享受(shou)美食(shi)的同時馳騁山(shan)丹(dan)(dan)馬(ma)(ma)場(chang)、領略古(gu)城(cheng)風姿、聆聽歷(li)史回(hui)響、探尋艾黎故居、重溫工合(he)歲月、體驗田園生(sheng)(sheng)活(huo)(huo)，形成“文(wen)(wen)旅(lv)(lv)(lv)(lv)(lv)融(rong)合(he)+藝術活(huo)(huo)化+創新(xin)生(sheng)(sheng)態”的生(sheng)(sheng)動(dong)(dong)實踐。

　　以“美食＋農(nong)(nong)業(ye)(ye)(ye)”，拓產業(ye)(ye)(ye)、延(yan)鏈條(tiao)。探索鄉村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游發(fa)展(zhan)(zhan)(zhan)新(xin)(xin)業(ye)(ye)(ye)態，學習運用(yong)“千村(cun)(cun)(cun)(cun)示(shi)范、萬(wan)村(cun)(cun)(cun)(cun)整治”工(gong)程(cheng)經驗，大力發(fa)展(zhan)(zhan)(zhan)莊(zhuang)(zhuang)園(yuan)經濟(ji)，拓展(zhan)(zhan)(zhan)產業(ye)(ye)(ye)鏈增值(zhi)增效(xiao)空間，推(tui)動農(nong)(nong)耕文(wen)(wen)(wen)明(ming)優秀遺產與現代(dai)文(wen)(wen)(wen)明(ming)要素有機融(rong)合(he)，帶動農(nong)(nong)業(ye)(ye)(ye)全產業(ye)(ye)(ye)鏈發(fa)展(zhan)(zhan)(zhan)。高(gao)標準打(da)造蘆筍莊(zhuang)(zhuang)園(yuan)、土(tu)豆驛(yi)站、羊(yang)主莊(zhuang)(zhuang)園(yuan)3個主題莊(zhuang)(zhuang)園(yuan)和(he)(he)“鄉味(wei)高(gao)廟”振興鄉村(cun)(cun)(cun)(cun)樣(yang)板村(cun)(cun)(cun)(cun)，促進(jin)鄉村(cun)(cun)(cun)(cun)文(wen)(wen)(wen)化資源活化利用(yong)和(he)(he)鄉村(cun)(cun)(cun)(cun)文(wen)(wen)(wen)化產業(ye)(ye)(ye)創新(xin)(xin)發(fa)展(zhan)(zhan)(zhan)，為(wei)縣域經濟(ji)高(gao)質量發(fa)展(zhan)(zhan)(zhan)注入新(xin)(xin)動能。引導商戶(hu)將山(shan)丹(dan)羊(yang)肉、山(shan)丹(dan)饃(mo)饃(mo)、山(shan)丹(dan)“四珍”、山(shan)丹(dan)黑(hei)小米等農(nong)(nong)特產品進(jin)行創意包裝設計，在游客聚集地設置產品展(zhan)(zhan)(zhan)銷和(he)(he)體(ti)驗點8處，促進(jin)農(nong)(nong)產品轉化為(wei)優質旅(lv)(lv)(lv)游商品。接(jie)繼推(tui)進(jin)“5515”鄉村(cun)(cun)(cun)(cun)建設行動，實(shi)施道路改(gai)擴建工(gong)程(cheng)和(he)(he)村(cun)(cun)(cun)(cun)貌提升工(gong)程(cheng)，將主題莊(zhuang)(zhuang)園(yuan)與山(shan)丹(dan)馬場(chang)、焉支山(shan)、漢明(ming)長(chang)城等景區(qu)串(chuan)聯成(cheng)(cheng)線、嫁接(jie)融(rong)合(he)，形(xing)成(cheng)(cheng)集研學、文(wen)(wen)(wen)化體(ti)驗、美食打(da)卡、休閑生(sheng)態觀(guan)光(guang)功能為(wei)一體(ti)的(de)鄉村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游發(fa)展(zhan)(zhan)(zhan)新(xin)(xin)業(ye)(ye)(ye)態，不斷延(yan)展(zhan)(zhan)(zhan)農(nong)(nong)文(wen)(wen)(wen)旅(lv)(lv)(lv)產業(ye)(ye)(ye)邊界(jie)，形(xing)成(cheng)(cheng)多點支撐、多業(ye)(ye)(ye)共生(sheng)的(de)新(xin)(xin)格局，使“留得住青山(shan)綠水，記得住鄉愁”成(cheng)(cheng)為(wei)現實(shi)。